CITY BY SHEDEVRUM
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CITY BY SHEDEVRUM 🌆
This was the first major campaign for the Shedevrum app featuring Yandexart AI. The aim was to demonstrate that image-generating AI is more than just a toy; it is a normal part of everyday life.
We took it to familiar streets and neighborhoods—places people pass by every day. The twist was showing these spots in a new way through Shedevrum’s perspective, transforming them into something unique. It was about bringing a fresh view to the ordinary.
TEAM
Creative Director: Alexandra Novokhatskaya
Producer: Inna Omelchenko / Olga Zarenok / Evgenia Nazirova
Art Director: Vasiliy Ovchinnikov / Nikolai Nikitin
Copywriter: Konstantin Pudan / Valentina Ekimyan
Awards & Recognitions
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2023 / Creative use of AI / 🏅
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2023 / Best Use of Display Advertising / 🏆
2023 / Innovative Creative Technologies / 🥉
2023 / Best Use of DOOH / 🥉
2023 / Best Use of Native Advertising /🏅