Alice does not sell

🙅

Alice does not sell 🙅

Alice, Russia's top voice assistant, introduced a new feature that searches all online stores for products, helping users find the best prices without selling anything. To promote this, we needed to create a campaign that would stand out among the clutter of TV ads from other marketplaces.

We started a simple ad campaign using familiar phrases from other ads to make our message clear. To stand out, we designed an eye-catching visual that supported our message.

TEAM

Creative director: Alexandra Novokhatskaya

Producer: Inna Omelchenko

Art Director: Vasilii Ovchinnikov

Copywriter: Konstantin Pudan

Awards & Recognitions

  • 2022 / Retail & Consumer Services / 🥉

  • 2022 / TV/Cinema Commercials / 🏅

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