Sounds Easy
🎤
Sounds Easy 🎤
In 2019, voice assistants gained popularity, but many were uncertain about their advantages.
Alice, the leading Russian voice assistant, aimed to demonstrate its usefulness, especially for those who struggle with speaking on daily bases — toddlers.
We created Sounds Easy, a song-based speech training tool within Alice. Our goal was to make speech therapy enjoyable by combining Yandex’s advanced speech technology.
Research indicates that around 70% of Russian preschoolers have speech problems, but it's difficult to find a speech therapist. If left unaddressed, this can lead to issues like dyslexia and bullying.
We made characters voiced by well-known artists to help kids practice hard sounds
Each character has a unique personality and tackles specific speaking issues
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Neima
Voiced by Katya IOWA of IOWA band
Neima (from the word "‘Name’) is a traveler, who inspires children to learn new languages
She helps practice the 'Z' sound
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Bravobis
Voiced by Daniel Joy Harper of Quest Pistols Show
Bravobis is a natural artist who encourages children to speak up without fear
He helps practice the ‘TS’ sound
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Knizhulya
Voiced by Open Kids
Knizhulja loves reading and motivates children to read more to combat dyslexia
She helps practice the ‘S’ sound
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Bezoshibka
Voiced by Maksim Svoboda
Bezoshibka is a natural writer who motivates children to write correctly.
He helps practice the "‘SH’ sound
TEAM
Creative Director: Alexandra Novokhatskaya
Producers: Inna Omelchenko, Olga Zarenok, Ekaterina Kovaleva
Copywriters: Konstantin Pudan, Valentina Ekimyan, Alexey Kalyan
Art Directors: Vasiliy Ovchinnikov, Nikolai Nikitin
Awards & Recognitions
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2020 / Personal Electronics & Devices / 🥈
2020 / Online & Mobile services / 🥈
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2021 / Use of Smart Devices & Voice Assistants / 🏅
2021 / Digital Craft / 🏅
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2021 / Health & Wellness Tech / 🥈
2021 / Use of Technology / 🏅
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2021 / Voice Skill / 🏅
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2021 / Best Use of Technology / 🥉
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2021 / Game & Apps / 🥇
2021 / Creative Use of Technology /🥈
2021 / Silver / Mobile / 🥈
2021 / Creative Use of Data & AI /🥉
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2021 / Digital service experience / 🥉
2021 / Best Use of Technology / 🏅
2021 / Social Responsibility campaign /🏅