Self-Isolation Index
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Self-Isolation Index 🚦
In 2020, as the world faced the COVID pandemic and everyone was urged to stay home, Russians were eager to step outside and soak up the long-awaited spring, especially with the extra days off. However, with COVID cases on the rise, venturing out safely became a real challenge.
That’s where Yandex stepped in, introducing the Self-Isolation Index — a clever tool that tracked how active cities were, helping people make smarter decisions about when and where to go.
The Self-Isolation Index quickly became a sensation. It wasn’t just a buzzworthy tool—it became a lifeline for 80,000 people. Our case study of the index’s success earned recognition and accolades both at home and on the international stage.
TEAM
Creative Director: Alexandra Novokhatskaya
Producers: Inna Omelchenko
Copywriter: Konstantin Pudan
Art Director: Vasiliy Ovchinnikov
Awards & Recognitions
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2021 / Data-enhanced Creativity / 🏅
2021 / Use of Real-time Data / 🏅
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2020 / Use of Real-time Data / 🥇
2020 / Data Integration / 🏅
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2020 / Creative Use of Data / 🥉
2020 / Mobile Campaigns / 🥉
2020 / Online & Mobile Services / 🏅
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2021 / Creative use of data /🏅
2021 / Creative use of data /🏅
2021 / Health, wellness & pharma / 🏅
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2021 / Use of Creative Data & AI / 🏅
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2021 / Best use of data /🥈
2021 / Data Visualisation / 🥉
2021 / Integrated and Innovation for non-profit / 🥉
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2021 / Creative Use of Data & AI /🥇
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2021 / Best use of data /🥇
2021 / Social Responsibility campaign for commercial purpose /🥇
2021 / Data Visualisation / 🥉